Search Engine Marketing

Move toward the top on search engines

Where is your website on search engines like Google?

Your web site's traffic is directly proportional to your position on search engines. As Ottawa’s premiere web design and search engine marketing company we can move your web site way up and increase your traffic using search engine optimization.

Search engine advertising is now the world's fastest growing ad market. It works: generates sales and increases brand awareness. If you are looking to grow your business by increasing website traffic then search engine advertising is the most efficient choice.

Besides search engine marketing we also offer Web Design and Web Hosting for your web site.

Search Engine Optimization

Search Engine Optimization (SEO) is a set of techniques applied to web pages to give them the best possible rating in organic (i.e. free) web search. Some of these techniques are:

1. Keyword Profitability Analysis

Selecting the keywords your visitors would use to find your products or services depending on the supply and demand for them.

2. Meta Tag and Title Development

Page title and meta tags are important factors search engines use to categorize your website.

3. Content Targeting

Making sure your content is search engine friendly and still makes sense for your visitors.

4. Image Alt Tags Development

Carefully crafted descriptions for your images improve search engine ranking.

5. Link Placement

Links to your site from other sites improve search engine ranking.

6. Search Engine Submission

Submitting your web site to the major search engines and directories.

7. Search Engine Ranking Reports

Showing you where your (and your competitor’s) web site stands.

We offer two types of services for search engine optimization:

Report

The report includes:

analysis showing where you (and your major competitor) are placed on Google search engine, Yahoo search engine and others

detailed recommendation for your web site’s higher search engine placement.

You may use the report to implement the recommendations yourself or hire a company to do it.

Report & Implementation

With our extensive web design experience we are perfectly suited to provide you a complete solution – web site fully optimized for web search.>

Search Engine Marketing

Search engine marketing (SEM) is more general then search engine optimization: it includes all efforts aimed at increasing search visibility including:

search engine optimization (SEO)

As stated before search engine optimization is the process of making changes to the web site to help the site rank higher in search engines like Google, Yahoo and MSN.

pay-per-click (PPC) advertising

There is also pay-per-click (PPC) advertising, which offer you the chance to pay to have your ad appear at a prominent place when searcher type your chosen keywords into the search engine. Paid results show up usually near, but separately from organic search results. One of PPC services is Google search engine AdWords.

pay-for-inclusion (PFI) programs.

Some search engines offer pay-for-inclusion (PFI) programs, which allow you to pay to have various web pages of your site crawled by the search engine, often on a regular basis.

Waiting to make investment in SEO or applying incorrect SEO techniques may cost you significantly.

Free Search Engine Optimization Estimate

Show us or describe the web pages your want search engine optimization for and we will give you an idea what is the effort required. Simply use our Contact Us form.

BrightSite, Ottawa, Ontario, Canada - Web Design, Web Hosting, Search Engine Optimization